Is a Twitter client built out of AIR no not thin Air but Adobes new AIR Framework formerlly APOLLO. Of which is a really nice interface for Twitter. I really like Twitter for microblogging and have been contemplating the use of Twitter for gaining feedback for some of the sites we have relased and worked on. I recently read a really interesting article on the webreakstuff blog site, which read:
New ways of engaging with people
We’re seeing something similar now but at a hyper-level, through different, specialized channels. Companies are now engaging with their costumers through micro-blogging systems such as Twitter - in fact, just a few hours ago, Peachpit Press started following me on there. We have twitter accounts for our projects like Goplan and Totspot, and always recommend our clients and partners to do the same, because we know our audience of early adopters cares that we’re close.
Being on Twitter allows companies to engage in short (but sweet) conversations about their products. To provide instant notifications when something is wrong, or - much better -, when something exciting just happened. A feature or product launch, maybe. The possibilities are endless when companies start seeing customers as friends. A subtle term change, yes, but it has quite the impact.
Check out their blog here
